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6 Marketing Lessons That Actually Matter

Tech keeps evolving, but writing, storytelling, and psychology are still at the heart of marketing. Kipp Bodnar and Kieran Flanagan pulled six core principles that make campaigns more believable, easier to understand, and better aimed at the right audience. You’ll see how the six principles show up in paid social, email, and landing pages today, then score a real campaign to find what to fix first in 2027.

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  • Lessons That Outlast Every Platform

    Six principles from decades of copywriting and advertising show why some messages keep working long after the tactics around them change. You’ll see what each principle looks like in today’s paid social, email, and landing pages.

  • Ideas You Can Use In Your Next Campaign

    Learn how to make a true claim believable, build the audience you most want, and explain your idea so clearly it needs no defense. Every principle comes with a question to test your own marketing.

  • A Scorecard For Your Own Marketing

    Rate a real campaign, landing page, or email against the six principles in a simple spreadsheet. Your lowest score shows where to start in 2027.
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Start 2027 With Stronger Fundamentals

Tactics will keep changing, and the principles behind good marketing will keep working. Read the six lessons, score a real campaign, and pick the single change that matters most. You’ll head into planning season with a clear place to start.

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6 Marketing Lessons That Actually Matter