A marketing manager's role has evolved over the last several years. Gone are the days of gut decisions and hoping for the best. We have to rely on data in order to scope our marketing strategies. Today, we have the information to make powerful data-driven decisions, target campaigns to segmented audiences, and create content based on what we know consumers love.
We worked with Talkwalker to create this marketing manager playbook to help you put information at the heart of your marketing strategy. Inside, you’ll find tips, templates, cheat sheets, and downloads to help you manage your day-to-day information more efficiently. Let’s get started!