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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

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An Introduction to

Marketing Psychology

  • A big part of a marketer's job is understanding how and why our ideal customers behave the way they do. We do keyword research, develop buyer personas, and run A/B tests to see where people are most likely to take action.
  • But what about the psychology behind your ideal customers' needs and behaviors? What if you could predict or inform their behavior, and then make better marketing decisions based on that information?
  • The psychology lessons from this guide will help you make more informed decisions. Download the guide to learn principles that can be applied to your marketing and help you reach your target buyers more effectively.

This guide will help you:

  • Get a grasp on Maslow's hierarchy of human needs
  • Learn the most important principles of human behavior
  • Understand how marketing can influence how people think, feel, and behave
  • Look at your marketing activities through a psychological lens

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Get the guide to marketing psychology now