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The Marketing Skills Handbook: A Deep Dive into Today's Most In-Demand Marketing Jobs

The Marketing Skills Handbook

Analyzing Today's Most In-Demand Marketing Jobs

  • The rise of the internet and mobile has led to significant changes in the marketing world. In this new era, the marketing department now requires an evolved set of skills, often rooted in technology, to take advantage of this transformation.

  • Are today’s marketers keeping pace with the skills they need to do their jobs at a high level? Do marketers have the skills that companies and recruiters want in their new hires? Is there an alignment or disconnect between these recruiters and marketers?

  • To help answer these questions, HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from 2013-2015 via LinkedIn’s own platform. We looked at factors such as skills listed on marketers’ profiles, skills recruiters were actually searching for, up and coming job titles, seniority, education, and more.

In this data-driven guide, you'll discover:

  • Today's most in-demand marketing skills
  • Marketing jobs on the rise
  • How education impacts marketers' jobs
  • What skills marketing departments really want

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