Marketing Statistics Report 2022

Free Report

Marketing Statistics Report
We analysed marketing data from more than 100,000 customers of HubSpot’s CRM platform and surveyed over 200 marketers around the world to measure behaviour and predict success across regions, industries and company size. Take a look inside.

Discover the marketing trends in your region and gain insights from a worldwide perspective.

As it did with just about everything else, COVID-19 had a serious effect when it comes to how the average company connected with consumers via marketing campaigns. Many businesses across the world closed or cut back hours while others fundamentally changed the way they operated entirely. 

We analysed thousands of data points in more than a dozen categories related to visual content and marketing success from Venngage and HubSpot users to measure behaviour and predict success across regions, industries and company size.

Inside you’ll find benchmark data on categories such as Ad Spend, Website Traffic, Contact Growth and more in order to inform your marketing strategy for 2022 and beyond. We’ll also give you insights into visual content and how important it is for marketers to incorporate it into their efforts going forward.


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Ad spend saw the biggest bounceback over since January 2020.