• HubSpot
  • Poppulo

Marketing’s Secret Weapon: Internal Communications

Learn how marketing can benefit from internal communications.

Did you know that companies with highly engaged employees outperform their peers by 147%*?

What if “your customers” were not just the people on the outside handing over cash for, or subscribing to, your products and services? The “internal customer” is often overlooked by busy marketers - your fellow colleagues. Your employees are the living, breathing faces of the organization’s brand as far as your customers are concerned.

However, marketers often find that their work is not understood by their colleagues. With this guide, you'll learn how to design, implement and report on Internal Marketing campaigns as part of your overall marketing strategy, that can result in the desired change in internal behaviour which marketers can leverage.

What's included?

With this guide, you'll learn:
  • How marketing can benefit from an internal marketing strategy
  • Difference between internal marketing and internal communications
  • What you never knew about internal communication operations
  • Examples of internal marketing campaigns you should try

Take a sneak peek

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