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On-Demand Webinar

Mastering Synergy Across Sales and Marketing

This conversation was recorded on November 8, 2022.

Smarketing. It’s a term you might know already.

While you won’t find an exact synonym for the term, some words you can use to describe smarketing are: alignment, efficient, and two-way communication.

To help us paint a picture of what it looks like, we sat down with some of HubSpot's greatest champions from Event Cadence and Zapier to discuss the importance of a balanced sales and marketing relationship. The result? A pre-recorded webinar that walks through a company’s must-haves across teams, tools, and tech to master synergy. 

Meet Our Speakers

  • Michael Buckley

    CEO & Co-Founder

    event cadence logo Event Cadence
    Michael believes in elevated events. He comes with 20+ years experience in creating enterprise platforms and an unparalleled passion for the employee and event experience industry. 

  • Lena Yue

    Marketing Operations Manager

    _brand_assets_images_logos_zapier-logomark Zapier
    Lena is a methodical marketing operations manager that builds scalable teams and processes to increase revenue. She blends technical expertise with campaign strategy.

  • Elena Hekimian

    Director, Go-To-Market

    HubSpot-sprocket-color HubSpot
    Elena's mission is to channel the voice of the customer to uncover key friction areas, and champion product improvements to drive growth for HubSpot's Marketing Hub product.

  • Giselle Desatnick

    Manager, Revenue Marketing

    HubSpot-sprocket-color HubSpot
    Giselle leads a team of passionate marketing specialists focused on solving for the customer across verticals and CRM platforms, with a primary goal of increasing MRR and ASP.

    Agenda

    During this pre-recorded conversation, you'll walk away with:
    • Expert advice on creating trust, transparency, and shared goals
    • A winning formula for synergy using Marketing Hub and Sales Hub
    • Must-have tips and features needed in your smarketing toolbox

    All registrants will get access to 5+ resources on Marketing Hub and Sales Hub.

    Watch On-Demand