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Marketing Against the Grain’s AI Marketing Playbook for 2025

Is your business prepared for the future of AI marketing? Created by HubSpot’s SVP of Marketing, Kieran Flanagan, this takeaway one-pager reveals the 6 AI marketing approaches that will separate winners from losers—with tools, tactics, and timelines for each.

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  • Master AI Search before 95% of B2B buyers start their journey on LLMs

    with strategies to optimize for ChatGPT, Claude, and Perplexity instead of just Google

  • Build code-powered experiences that 70% of B2B buyers prefer

    using tools like Claude Code and Lovable to create interactive lead magnets that work while you sleep

  • Launch micro-audience campaigns that increase CTR by 209%

    with AI-driven targeting that splits your ICP into hyper-specific segments for maximum conversion

  • Automate AI sales prospecting that saves 67% of rep time

    while boosting conversion rates through personalized outbound sequences at scale

  • Create short-form content that captures 65% of B2B buyer attention

    using AI tools for hooks, storytelling, and video creation across LinkedIn, X, and YouTube

  • Deploy intent engines that improve conversion rates for 93% of B2B marketers

    by mapping internal and external signals to your ideal customer profile

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Get Your 2025 AI Marketing Playbook

In a few years, marketing will completely transform. And while most are still figuring out how to prompt ChatGPT, AI-ready marketers are already building the strategies that will dominate the next decade of B2B marketing. This playbook shares these with you, and gives you the tools, tactics, and timelines needed to succeed.

From AI Search optimization that captures buyers before they even think about Google, to code-powered experiences that turn static content into interactive lead generation machines. Each strategy comes with specific tools, implementation tactics, and data to prove why it matters. You'll see exactly how to build intent engines that track buyer signals, create micro-audience campaigns that convert 3-5x better than broad targeting, and automate sales prospecting that saves reps 67% of their time while improving results.

Download The AI Marketing Playbook and start building your competitive advantage before your competitors even realize the game has changed.

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Marketing Against the Grain’s AI Marketing Playbook for 2025
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