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Stop Running Two Strategies When One Will Dominate Both Channels

The marketing world is telling you that SEO is dying and you need a completely separate Answer Engine Optimization strategy. But data from thousands of websites reveals a different truth: SEO and AEO share 90% of the same strategies. Based on exclusive insights from search expert Ethan Smith, founder of Graphite, this toolkit gives you the complete framework for building once and winning twice—across traditional search engines and the fast-growing LLM market expanding 100% year-over-year. These 10 prompts eliminate wasted resources on duplicate strategies and position you to capture both channels with a single, integrated approach.

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  • Ethan Smith's Exclusive 5-Step AEO Action Plan

    The exact battle-tested roadmap Ethan uses to dominate both search engines and AI answer engines, from identifying money topics to securing high-value citations

  • Unified Search Opportunity Mapper

    Identify the sweet spot where a single piece of content ranks in Google AND gets cited by ChatGPT, eliminating duplicate work while maximizing visibility

  • Customer Question Mining Engine

    Extract the 60-word hyper-specific questions from your sales calls and support tickets that represent untapped long-tail gold in LLM search

  • Feature-Integration Content Matrix

    Build comprehensive documentation that answers every "Does your product support X feature with Y integration?" question dominating LLM queries

  • Competitive Intelligence Framework

    Discover exactly where competitors are getting cited by LLMs and which third-party sources you need to target for maximum visibility

  • Experiment Design System

    Test what actually works for YOUR business instead of following generic best practices, with rigorous frameworks for measuring impact across both channels
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Build Once, Win Twice

Most marketers are wasting 50% of their effort maintaining separate SEO and AEO strategies. Ethan Smith's research across thousands of websites proves what the data-driven already know: the channels aren't diverging—they're converging. 

This toolkit is built on three critical insights from Ethan's research: 

  • Traditional search traffic isn't declining—it's actually stable while the overall pie grows larger
  • Everything you do for SEO works for free in AEO, making unified strategies dramatically more efficient than running parallel playbooks
  • The long-tail in LLMs is longer and bigger than anything we've seen before, with average prompts reaching 60 words and creating opportunities where you can be the only answer to hyper-specific questions

Inside, you'll discover prompts that include Ethan's expert methodology, detailed implementation guidance, and the strategic context you need to execute with confidence.

Access this toolkit and stop choosing between SEO and AEO—build the integrated strategy that wins in both channels while your competitors waste resources running duplicate playbooks.

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Stop Running Two Strategies When One Will Dominate Both Channels