The Claude Skill Built to Fix Your Messaging & Positioning
The frameworks behind this skill have driven HubSpot's GTM messaging for years. Now they're packaged into a free Claude Skill that helps you define your category, sharpen your value prop, and give your whole team one clear story to tell.
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Turn scattered ideas into a clear narrative
Pull together your ICP, product details, and internal perspectives into one cohesive message. No more conflicting ways of describing what you do.
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Stand out in crowded markets
Define a category point of view, articulate your differentiation, and position your product in a way that doesn’t blend in with competitors.
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Align marketing, sales, and product
Create messaging your entire team can actually use — from website copy to sales conversations — so everyone tells the same, clear story.
From “What do we say?” to “This is exactly how we win”
By the end of a session with this skill, you will have a complete messaging foundation:
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A category POV only you can own
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A value proposition no competitor can replicate
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3 ownable pillars
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A persona message maps for every buyer type across the full customer journey
Most positioning exercises produce a doc that gets filed and forgotten. This one is different.
The frameworks come from HubSpot's GTM team. The output is something you can hand to sales, marketing, and product the same day you build it.
Here's How it Works
Claude Skills are free add-ons that give Claude specialized expertise. Upload once, use in any conversation.
1. Download the Skill Fill out the form on this page to unlock the skill zip file.
2. Upload to Claude Go to Claude.ai → Customize → Skills. Click "+", upload the zip, and toggle it on. Takes 60 seconds.
3. Start a Conversation Open a new chat and mention that you need help with messaging and positioning — the skill activates and takes it from there.