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CEO Masterclass

Sam and Shaan's hard-won CEO lessons in one guide, with real tactics and examples you can copy. Upgrade your leadership skills in < 30 mins. 

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4 Core Lessons

The critical shifts from scrappy founder to savvy CEO — delegation vs abdication, hard convos, values that stick, and abusing your edge

Frameworks to Steal

Practical tools like the RACI Model, What-How-When-Motivation system, the one-minute plan, PICNIC feedback method, and more

Real-World Proof

Case studies like Peter Rahal's $600M exit, Jonathan Weiner's $700M conference blueprint, and Sam’s content-community playbook

The Shift Happens Faster Than You Think

The scrappy tactics that got you to $3M? They stop working overnight. To-do list explodes. Good people quit. You work harder but grow slower. This masterclass gives you frameworks Sam and Shaan wish they'd had earlier. Whether you're already scaling a team or building your first company, these lessons prepare you for the transition that comes faster and harder than you think.

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CEO Masterclass: 4 Lessons That Separate Decent Leaders from Great Ones