Free Guide [+ Action Plan]

How to Get Your First 100 Customers

Seven out-of-the-box methods that Sam & Shaan used to win their first ride-or-die customers. Get the real tactics to make people fall in love with your business, plus a battle plan for getting your first 100 true fans.

Real Stories

7 stories showing how Sam & Shaan won their first customers, with real numbers and tactical takeaways

Quick-Hit Insights

Bite-sized founder wisdom you'll want to write on your palm so you can take it anywhere

Your Action Plan

A 3-phase roadmap taking you from zero to 100, with specific moves for each stage of the early grind

They Don’t Teach This in B-School

These are the wild customer acquisition stories big brands don’t tell you — hosting apartment parties to validate ideas, betting millions to build an audience, and crashing festivals in costume to land users. Not pretty, not scalable, but ruthlessly effective. The kind of creative madness that sparks when founders are hungry for their first win.

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How to Get Your First 100 Customers

Real Stories

Quick-Hit Insights

Your Action Plan

They Don’t Teach This in B-School

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How to Get Your First 100 Customers