HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
A one-size-fits-all approach to email marketing can leave you with declining open and clickthrough rates.
But you don’t have the bandwidth to create hundreds of emails to send to individual segments of your database.
That’s where marketing automation comes in. Marketing automation enables you to send emails based on your prospective (and current) customers’ activities and personal information.
Instead of hitting send manually, you can instead set up automated emails that are personalized to each shopper’s behavior and interests.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!