• TheHustle_HSMedia

Founder's Guide

How to Bet on the Next Super Material

This guide breaks down 9 super materials hitting commercial scale right now, with napkin math, market projections, and entry plays from $100 to $50k+. Your blueprint for riding nature's next gold rush.

Sumer Material Header Image

  • 3-Tier Framework

    Three betting tiers for every budget, from $100 product flips to $50k+ supply chain plays, with real napkin math for each level.

  • 9 Materials to Watch

    Deep dives on mycelium, hemp, seaweed, and 6 other pre-mainstream super materials, with market sizes and opportunities.

  • The Playbook

    How to spot the next super material, red flags to avoid, and a 4-week action plan to make your first move.

  • Super Material Playbook Preview Image

Early Movers Will Win

Remember when hemp was illegal and mycelium was just for hippies? Now they're multi-billion dollar industries — and we're still early. The smart money isn't waiting for materials to hit mainstream. They're moving now, while regulatory barriers are falling and technology is catching up to decades-old potential. This guide shows you exactly where to look, and how to play it at any level.

Absolutely! We're sharing this free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

 

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can opt-out at any time. Read more about our privacy policy here.

How to Bet on the next Super Material
Copyright © 2025 HubSpot, Inc.