Nonprofit Marketing + Fundraising Trends: Australia + New Zealand Edition

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Nonprofit Marketing + Fundraising Trends: Australia + New Zealand Edition

Featuring the latest regional insights and perspectives from local nonprofit leaders.

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In this report we'll explore:

  • Emerging nonprofit marketing trends to watch and content marketing must-haves like social media challenges
  • Resources and communities to tap into in order to build your winning content strategy
  • Inspirational case studies from leading global nonprofit marketing campaigns - such as TikTok for Good
  • Resources for not-for-profits to build your content marketing strategy such as content planning templates

Nonprofits in
Australia are scaling with technology

We’ve gathered the latest insights from nonprofit decision makers and examples of nonprofit fundraising and marketing to help guide your nonprofit digital strategy in 2022. We witnessed significant growth and change during 2021 in fundraising patterns and donor trends: a common thread was a clear need for nonprofits to embrace emerging technology.

People expect all digital experiences to be mobile-optimised, personalised, and engaging—nonprofit marketing teams are tasked with more than just those foundational needs. You are balancing managing email and social media campaigns, responsible for content strategies, partnering with other orgs and influencers, accepting payments online, and testing out new technologies like cryptocurrency.

We hope these nonprofit marketing trends, inspirational examples, and a sample nonprofit marketing plan for 2022 will help you feel grounded in what’s important as you develop your plans to grow better and increase your impact.

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Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Set yourself up for success in 2023 with this free report
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