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Nonprofit Marketing + Fundraising Trends for 2022

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Statistics, trends, and insights for nonprofit organizations in 2022. 

Nonprofit Trends
to Watch
in 2022

We’ve gathered the latest insights and examples of nonprofit fundraising and marketing to help guide your nonprofit digital strategy in 2022. We witnessed significant growth and change during 2021 in fundraising patterns and donor trends: A common thread was a clear need for nonprofits to embrace emerging technology.

People expect all digital experiences to be mobile-optimized, personalized, and engaging—nonprofit marketing teams are tasked with more than just those foundational needs. You are balancing managing email and social media campaigns, responsible for content strategies, partnering with other orgs and influencers, accepting payments online, and testing out new technologies
like cryptocurrency.

We hope these nonprofit marketing trends, inspirational examples, and a sample nonprofit marketing plan for 2022 will help you feel grounded in what’s important as you begin a new year. Let’s go!

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