Nonprofit Marketing + Fundraising Trends for 2025

We’ve gathered the latest insights and examples of nonprofit fundraising and marketing to help guide your nonprofit digital strategy in 2025. We’re predicting both a rise in giving and a significant increase in demand for nonprofit services. In other words, we need nonprofits now more than ever.

We’re continuing to see the impact of technological developments in artificial intelligence (AI) across every sector, which presents both opportunities and challenges for nonprofits. We’re seeing how nonprofits tackle the critical issue of hiring and retaining employees with new policies and unique solutions. We’re witnessing nonprofits slowly but surely grow their audiences on newer social media channels, such as TikTok.

We hope these nonprofit marketing trends, inspirational examples, and a sample nonprofit marketing plan for 2025 will help you feel grounded in what’s important as you begin a new year. Let’s go!