Marketing emails provide a feedback loop that helps you determine if you're sending the right content to the right contacts at the right time. Email engagements like clicks, opens, and spam complaints contribute to your brand’s email sending reputation, which in turn contributes to your email deliverability.

Not only does sending high-quality content to opted-in contacts make it more likely for your subscribers to engage with your mail, but it also helps support a healthy sending reputation. You can continuously improve your sending reputation and email marketing strategy through metric review and alignment with sending best practices.

Register to watch Amber Olofson and Matthew Shepherd and learn about email deliverability core concepts, best practices, and the email health metrics you should track and optimise to help improve your email deliverability and marketing email performance. We’ll also be busting some email deliverability myths around sender reputation, engagement, spam, bounces, and consent — if you still have burning email deliverability questions at the end of this session, stick around for our live email deliverability Q&A session.