Bringing on new partners is the easy part – onboarding and activating them effectively is a whole different challenge. 

On Thursday, March 27th, Christi Williams, Principal Marketing Manager, Partner GTM at HubSpot alongside Mike Head, CRO at PartnerStack and Bailey Constantino, Senior Partner Marketing Manager at CallRail spoke on the essential components of a robust onboarding process. They also touched on the importance of a smooth transition out of onboarding, and how activating partners is the most important and how continuous resources alongside other initiatives are crucial to keeping partners activated.