HubSpot Partner Badges

Build trust and win customers who need what you do best.

Showcase your skills and capabilities to deliver specialized sales and services in the HubSpot ecosystem.

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About HubSpot Partner Badges

HubSpot Partner Badges validate the skills, specialization, and verified credentials of a solutions partner organization. They're earned at the organization level and reflect something specific and substantive about what your firm brings to the table.

Solutions partner organizations can earn HubSpot Partner Badges through validation and verification of:

  • Experience selling to and servicing a specific segment of HubSpot customers
  • Evidence of specific technical or industry expertise
  • Third-party credentials that provide validation of a specific skill or capability

Partner badges appear on HubSpot’s Solutions Partner Directory, making it easy for customers to find the right partner for their needs, and are recognized in HubSpot's internal Partner Matching Tool.

Why Your HubSpot Partner Badge Matters

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Increased Credibility

Demonstrate your expertise and status as a trusted HubSpot partner in a specific area.
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Ecosystem Differentiation

Stand out from your peers in the ecosystem and highlight your achievements.
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Attract More Clients

Build trust with prospects and showcase your proven track record.
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Marketing & Promotion

Use your badge in proposals, websites, social media, and marketing materials.

Available HubSpot Partner Badges

Partner Badges are organized into three categories, each recognizing a different type of demonstrated expertise.

Industry Specialization Badges

Industry Specialization Badges recognize partner organizations with specialized expertise, proven customer experience, and a dedicated GTM focus on serving HubSpot customers in a specific industry.

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To Earn This Badge

To earn an Industry Specialization Badge, your organization must demonstrate deep industry knowledge, from purpose-built solutions and integrations to a clear understanding of the pain points, language, and use cases that matter most to customers in that industry.

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Badge Earners Receive

1. A digital asset for use across all marketing assets

2. Display of the badge on your Solutions Partner Directory listing

3. Improved ranking in relevant industry-specific customer searches

There are 10 industries currently eligible for Industry Specialization Badges, with 15 more launching soon.

 Each partner can earn up to three Industry Specialization Badges to showcase their expertise

Industries We Offer:

Learn More & Apply:

Prep Guide Apply Here

Quote-to-Cash Capability Badge

The Quote-to-Cash Capability Badge is awarded to partner organizations with verified expertise in automating the sales-to-finance lifecycle. This badge recognizes partners with proven experience, specialized technical knowledge, and a dedicated focus on implementing HubSpot's Revenue OS, including CPQ, Billing, and Payments.

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To Earn This Badge

Your organization must demonstrate a consistent track record of helping customers transition from point solutions to a connected revenue system, including the successful implementation of complex quoting workflows, commerce-driven automation, and integrated payment solutions.

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Requirements

Partners need to have sold 5+ Revenue Hub deals in the past 12 months and be managing two Revenue Hub customers at time of application.

Before submitting their application, partners must complete the "Introduction to Revenue Hub" Academy Lesson linked below.

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Badge Earners Receive

1. A digital asset for use across marketing, proposals, and your website

2. Display of the badge on your Solutions Partner Directory listing

3. Enhanced visibility within HubSpot's internal partner matching and recommendation tools

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Academy Lesson

Partners must complete the academy lesson "Introduction to Revenue Hub" before submitting their application.
Complete the Lesson
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Prep Guide

Review the application process and requirements.

Learn More
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Application Form

Before submitting the application, make sure that you have completed the required academy lesson.
Apply Here

FAQ

HubSpot certifications are earned by individuals and validate a person's knowledge through HubSpot Academy coursework and assessment.

HubSpot Partner Accreditations are our most rigorous organization-level credential, requiring prerequisite certifications, case study submissions, and project documentation demonstrating delivery excellence at scale.

HubSpot Partner Badges are earned at the organization level and recognize specific areas of specialization, industry expertise, or verified third-party standing. Badges are more accessible than accreditations and more specific than certifications.

 

Partners can earn Industry Specialization Badges in up to three industries. Once you hold three badges, additional applications will be declined at the prerequisite stage. If you'd like to swap one of your current badged industries for another, you can do so by submitting an appeal.

Partners can submit an appeal if they believe the automatic eligibility check has incorrectly factored in the wrong industry for certain portals. The appeal form will be included in your declined email.



Badges will be visible in HubSpot’s Solutions Partner Directory.

We also encourage you to display your badge on your website, marketing materials, and project proposals.

Partners are only able to apply to defined industries. We are consistently reviewing the available options and will add additional badges as the need arises. Partners are only able to apply to defined industries. We are consistently reviewing the available options and will add additional badges as the need arises.