HubSpot Partner Badges

Build trust. Show your specialization. Win the customers who need what you do best.

Showcase your skills and capabilities to deliver specialized sales and services in the HubSpot ecosystem.

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About HubSpot Partner Badges

HubSpot Partner Badges validate the skills, specialization, and verified credentials of a solutions partner organization. They're earned at the organization level and reflect something specific and substantive about what your firm brings to the table.

Solutions partner organizations can earn HubSpot Partner Badges through validation and verification of:

  • Experience selling to and servicing a specific segment of HubSpot customers
  • Evidence of specific technical or industry expertise
  • Third-party credentials that provide validation of a specific skill or capability

Partner badges appear on HubSpot’s Solutions Partner Directory, making it easy for customers to find the right partner for their needs, and are recognized in HubSpot's internal Partner Matching Tool.

Why Your HubSpot Partner Badge Matters

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Increased Credibility

Demonstrate your expertise and status as a trusted HubSpot partner in a specific area.
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Ecosystem Differentiation

Stand out from your peers in the ecosystem and highlight your achievements.
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Attract More Clients

Build trust with prospects and showcase your proven track record.
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Marketing & Promotion

Use your badge in proposals, websites, social media, and marketing materials.

Available HubSpot Partner Badges

Partner Badges are organized into three categories, each recognizing a different type of demonstrated expertise.

Industry Specialization Badges

Industry Specialization Badges recognize partner organizations with specialized expertise, proven customer experience, and a dedicated GTM focus on serving HubSpot customers in a specific industry.

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To Earn the Industry Specialization Badge

To earn an Industry Specialization Badge, your organization must demonstrate deep industry knowledge, from purpose-built solutions and integrations to a clear understanding of the pain points, language, and use cases that matter most to customers in that industry.

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Badge Earners Receive:

1. A digital asset for use across all marketing assets

2. Display of the badge on your Solutions Partner Directory listing

3. Improved ranking in relevant industry-specific customer searches

Partners can earn badges in up to three industries

Available Industries:

Learn More & Apply:

Prep Guide Apply Here

HubSpot Verified Security Badge

Verified Security Badges recognize partner organizations that hold active, recognized third-party security credentials. These badges help enterprise customers identify partners who meet specific security standards, an increasingly important consideration as customers evaluate partners for engagements involving sensitive data in HubSpot Smart CRM.

Verified Security Badges are awarded after HubSpot reviews evidence provided by the partner demonstrating they hold an active credential. Once awarded, the badge remains valid for 12 months, at which point HubSpot conducts a subsequent review.

 

Available Verified Security Badges:

 

 

Interested in applying for this badge?

Take the HubSpot Academy Lesson
Please note the HubSpot Verified Security Credential Holder badge is for indicative purposes only. While these badges validate that a solutions partner has shared evidence of specific security credentials with HubSpot, they do not guarantee the ongoing security capabilities or practices of the partner. Customers are strongly advised to conduct their own due diligence and thoroughly assess the security capabilities of any solutions partner before engaging them. HubSpot does not assume any responsibility or liability for the security practices of its partners.

FAQ

HubSpot partner accreditations are our most rigorous credential. They are earned by organizations through the validation of prerequisites, case studies, and project documentation. 

HubSpot Academy certifications are earned by individuals, and validate a person’s knowledge and skill through the completion of HubSpot Academy certification courses. 

HubSpot Partner Badges are a type of achievement earned through HubSpot Academy. These badges can be earned through participation in events and programs, or after verification of existing credentials and expertise. Like our other HubSpot Academy achievements, Partner Badges will distinguish partners in the market and enable the right connections based on the knowledge, skill, or expertise of a HubSpot solutions partner or organization.

As we now support storing Sensitive Data in HubSpot Smart CRM, customers have increasingly broader requirements for security controls when onboarding partners. This badge helps HubSpot customers identify partners with an attested level of security controls.

Although these partners shared their documentation with HubSpot, the customer is ultimately responsible for vetting the partner’s security practices, validating the partner’s documentation, and ensuring they are using HubSpot in a compliant manner. 

These partners have shared their prior experience and documentation with HubSpot, demonstrating their security controls meet an industry standard, such as SOC 2, ISO 27001, Cyber Essentials, and/or HITRUST.

Although these partners shared their documentation with HubSpot, the customer is ultimately responsible for vetting the partner’s security practices, validating the partner’s documentation, and ensuring they are using HubSpot in a compliant manner. 

Badges will be visible in HubSpot’s Solutions Partner Directory.

To apply for a badge, please see the HubSpot Academy Lesson here which outlines the prerequisites.

Partners are only able to apply to defined industries. We are consistently reviewing the available options and will add additional badges as the need arises.Partners are only able to apply to defined industries. We are consistently reviewing the available options and will add additional badges as the need arises.

Each partner is able to receive a badge in up to 3 industries.

Once a partner has 3 badges, their next application will be declined in the prereq stage.

If a partner wishes to switch one of their current badged industries with another, they can do so by submitting an appeal.

Partners can always submit appeals if they believe that the automatic check is factoring in the wrong industry for certain portals. Please find the appeal form in your declined email and proceed with filling out the form there.