Partner Day at INBOUND:
Connected Reinvention

Welcome with Susanne Rönnquist Ahmadi,  VP International Marketing, HubSpot

Welcome to Partner Day! Hear how you can make the most of a day packed with exclusive content for partners across the ecosystem.

The Ecosystem Opportunity with Karen Ng, SVP Product and Partnerships, HubSpot

Join Karen, as she lays out the new opportunity ahead for partners and shares HubSpot's strategy to drive growth through our ecosystem.

The Partner Roadmap with Angie O'Dowd, VP Solutions Partner Program, HubSpot

Join Angie, as she details exciting product and program investments to accelerate partners and capture the ecosystem opportunity ahead.

Fireside Chat with Yamini Rangan, CEO, HubSpot

Hear from HubSpot's CEO on how partners can take the lead and help customers grow better during this time of reinvention.

Fall Product Spotlight with Andy Pitre, EVP Product, HubSpot

Thoughtful networking 1-1 or 1-few with fellow Partner Day attendees. Create a topic yourself or join an existing topic for 30 minutes. All conversations will take place in the Braindate Lounge on Level 2. 

Not sure how to get started? Here is an article to help you setup a Braindate within the mobile app. 

[11:15AM-12PM] Session #1: The Data Opportunity

• Speakers: Matt Sornson, VP of Product, HubSpot
• Description: Get a product demonstration of HubSpot’s latest launch and learn how data enrichment can help your sales, marketing, and customer success teams get complete data and context into your customer engagement.

[12:30PM-1:15PM] Session #2: You Can Build WHAT for WHO on HubSpot?!

• Speakers: Mandy Thompson, CEO, Digital Reach; Scott Bilodeau, Director of Solutions Engineering, PandaDoc; Ryan Gunn, Director of Demand Generation and Marketing Ops, Aptitude8
• Description: Ready for an interactive show and tell? Join us for some of the most interesting use cases that are now possible with HubSpot’s customer platform presented by partner peers who have been breaking ground in customizing and extending HubSpot. You'll see portal setups for industry verticals, such as Mortgage & Lending Companies, University & Education, Non-Profits, and more.

[3PM-3:45PM] Session #3: The App Marketplace Investment: How We’re Betting on Partners to Help Customers

• Speakers: Brian Gorbett, VP of Ecosystem Product, Melissa Greco, Principal Product Marketing Manager; HubSpot
• Description: This past year, HubSpot bolstered our investment in our connected ecosystem of apps. Hear all about the newest products and updates from our ecosystem to help you solve any business challenge, grow efficiently, and reinvent GTM.

[4:15PM-5PM] Session #4: HubSpot Product Leader Fireside Chat

• Speakers: Nicholas Holland, GM of Marketing & Content Hub, Michael Walton, GM of Sales Hub, Paul Weston, GM of Service hub, Libby Maurer, VP of Product User Experience; HubSpot
• Description: Join us for an informal, lively round table discussion with HubSpot’s Service Hub, Sales Hub, and Marketing Hub leaders. Hear top of mind hot takes on the product, the macro economy and new buyer behaviors, and what leaders are most excited about with HubSpot’s customer platform roadmap.

[11:15AM-12PM] Session #1: The Modern Sales Leader's Guide to Profitable and Efficient Growth

• Speakers: Hannah Ajikawo, CEO, Revenue Funnel; Cliff Simon CRO at Carabiner Group; Peter Lorant, VP Partner Sales and Development, HubSpot; Ang McManamon, VP Revenue, Crunchbase; Brennan Hendrick, AVP Financial Services, Workday
• Description: Join Hubspot's Modern Sales Leader Winners for a fast-paced discussion on the successful strategies, methodologies, and tools that scale revenue in an AI-powered world. You’ll hear from panelists on how to grow demand with AI tools, selling into sensitive data industries, using intent data to drive traction with the right buyers, developing community-led growth engines, and more

[12:30PM-1:15PM] Session #2: The Connected Ecosystem Approach to Reinvention

• Speakers: James Gilbert, VP Partnerships Marketing, Katie Lambert, Director of Partner Marketing and Enablement, HubSpot; Jill Rowley, GTM Advisor, Stage 2 Capital; Avanish Sahai, Fellow, Stanford Distinguished Careers Institute; Alex Poulos, CMO, Crossbeam
• Description: Everything about the way we market and sell to customers is changing. Join visionary leaders from across the partner world as they share what it means to reinvent your own GTM approach by leveraging the power of the connected ecosystem to co-market, co-sell, and co-deliver in an era powered by AI.

[1:45PM-2:30PM] Session #3: Evolving the Inbound Playbook

• Speakers: Emmy Jonassen, VP Demand Generation, HubSpot; Amy Brierley, Head of Revenue, BabelQuest
• Description: It’s time to reinvent the way that your teams drive high-quality demand. Look no further than Emmy Jonassen, VP of Marketing focused on Demand Generation at HubSpot as she dives deep on how HubSpot is using AI to experiment in our own demand generation strategies, and Amy Brierley, Head of Revenue at HubSpot elite partner BabelQuest, as she pulls back the curtain on how businesses can use service tools to unlock word-of-mouth marketing to drive 4x growth.

[3PM-3:45PM] Sessions #4: How to Transform Customer Success into a Revenue Generator

• Speakers: Sam Anderson, CEO, Origin63; Daniel Zarick, CEO, Arrows
• Description: Customer success often gets relegated to the role of a cost center—a necessary expense rather than a strategic asset. But recent research shows that delivering an excellent customer success experience can make companies millions—even billions—in revenue per year. Join two HubSpot ecosystem powerhouses as they distill why customer onboarding is key to driving business growth, share how to make the case for investing in customer onboarding, and offer actionable strategies to shift your customer success strategy into a revenue generator. 

[4:15PM-5PM] Session #5: Practical Lessons and Strategies from the Partner Growth Accelerator

• Speakers: Noah Berk, CEO, OBO; Alex Buckles, Head of Product, Partnerships, and Value Engineering, Forecastable; Barrett King, Senior Director Revenue, New Breed; Tim Koeth, Senior Manager Tech Partnerships, Segment; Jo Wright, 6Sense, Global Director Partnerships & Global Solutions Partners
• Description: At Ecosystem Kickoff earlier this year, we promised to deliver on our commitment to help partner work better, together. Our Partner Growth Accelerator, designed by our platform and partner marketing teams and populated with top app and solutions partners, has done exactly that. Join this deep-dive into the nitty gritty business of alignment and execution in partner GTM motions, including developing a joint IPP, and tips on co-marketing, co-selling, and co-delivery across the HubSpot ecosystem.

[11:15AM-12PM] Session #1: The Future of Ecosystems in an AI-Powered World

• Speakers: Kieran Flanagan, SVP Marketing, Angie O'Dowd, VP Solutions Partner Program, Karen Ng, SVP Platform and Partnerships, Sarah McDevitt, Senior Director of Partner Readiness, HubSpot
• Description: In this rare discussion across HubSpot’s SVP leadership in product, platform, demand, and partner, you’ll hear leading insights on how partners can cultivate a mindset and approach that will lead to successful reinvention in an AI-powered world, including real examples from HubSpot's own initiatives. 

[1:45PM-2:30PM] Session #2: Accelerating Growth through Niche Expertise and Credentialing

• Speakers: Michelle O'Keeffe, CEO, Engaging.io; Scott Brinker, VP Platform Ecosystem, and Courtney Sembler, Director of HubSpot Academy, HubSpot
• Description: Validating your team’s expertise through HubSpot certifications and accreditations is a key lever for growth, especially as HubSpot moves upmarket. In this session, you'll find out how to differentiate and validate your niche expertise in a vertical, industry, or practice with Director of HubSpot Academy Courtney Sembler and VP of Platform Ecosystem Scott Brinker—and why now is the time to make the investment in the ecosystem.

[3PM-3:45PM] Session #3: 5 Common Ways to Scale & Fail When Growing Your Business

• Speakers: Peter Coppinger, CEO, Teamwork.com
• Description: The most common mistakes business owners make when growing their client services company—from someone who has been there, done that and made all the mistakes themselves—so you don’t have to! This talk will draw on Peter Coppinger’s first-hand knowledge as a former agency owner as well as CEO and Co-Founder of Teamwork.com.

[4:15PM-5PM] Session #4: Leading Decisively Through Reinvention

• Speakers: Anne Morriss, Leadership Visionary, Best-Selling Author of Move Fast & Fix Things, Host of the TED Podcast Fixable; Nawal Fakhoury, Senior Director Culture, HubSpot
• Description: Join Leadership Visionary, Best-Selling Author of Move Fast & Fix Things, and Host of the TED Podcast Fixable Anne Morriss for remarks and a fireside chat with HubSpot's Sr. Director of Culture Nawal Fakhoury on how to engender trust within your organization while still moving fast, create conditions that lift others up and help them thrive, and reach your full potential as a leader in this moment of reinvention.

Lunch service will be available from 12PM-2PM on level 3. Since there are so many of you, and we want to avoid potential delays in getting you to your sessions with long lines, we recommend that you plan your schedule accordingly. You may wish to prioritize attending the 12:30PM sessions and have lunch afterwards, or consider attending the 1:45PM sessions and having lunch before. 

Remember, you can either grab-and-go with your sandwich and sides, or site and casually enjoy. Coffee & snacks will be provided throughout the day to help energize you between sessions!

We will have Gluten Free, Vegan, and Vegetarian options available.  

Fireside Chat with Brian Halligan, Co-Founder, HubSpot

Find out how HubSpot co-founder Brian Halligan is thinking about the role of ecosystems in an era defined by AI.

Closing Remarks with Susanne Rönnquist Ahmadi,  VP International Marketing, HubSpot

Thank you for attending Partner Day! Hear what comes next and how you can make the most of the next three days of INBOUND.