February 16 - "WOW: Workshop On Workshops"

What is the WOW Agency Event and is it a Fit for Your Agency?

Agency owners and employees from the US, Canada, and UK converged onto Richmond Virginia with one singular purpose: To learn to give world-class workshops to their clients.

What these folks didn’t realize is just how much this event—dubbed WOW (Workshop on Workshops) would have such a dramatic impact on all their forms of communication.

But it did.

And that’s exactly why so many found WOW to be one of the most productive and rewarding events they’d ever attended as a marketing professional.

Essentially, WOW was designed to help Marketing Agencies solve a few of major problems:

1. How do I get buy-in from everyone in the organization for our Inbound and Content Marketing efforts?
2. How do I get the Sales Team to not just accept Inbound, but embrace it as well?
3. How can I use workshops as a closing tool for long term retainers?
4. How do I start off my retainers with an immediate victory so as to build quick momentum with clients?

If you’ve ever experienced any of these problems and questions, then there is a good chance WOW could have a dramatic impact on your agency as well.

Furthermore, by attending this event, you will:

1. Discover the 2 biggest secrets to delivering a workshop that converts the entire room to a culture of Inbound and Content Marketing
2. Learn the essential elements that must be taught to attendees in order for them to truly understand the What, How, and Why of Content Marketing
3. Receive an outline of Marcus Sheridan’s Content Marketing Workshop, including the 80+ questions he has developed over the years so as to achieve maximum results and cross-organizational buy-in for an Inbound philosophy.

Who this Event is NOT a Good Fit For

The power behind WOW comes in the willingness for the audience to embrace a different way of teaching and communicating. Furthermore, they must have the ability to receive constructive feedback in the process. Frankly, not everyone can do this.

Also, if you’re already teaching workshops with your agency and don’t feel like improvement is needed, then obviously, WOW isn’t something you should consider.