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The Partnership Funnel That Built doola: From Zero to 2,000+ Partners

While most startups obsess over paid ads, content marketing, and outbound sales, doola saw the potential of an overlooked growth lever hiding in plain sight: partnerships. By turning what others treat as a side channel into their core motion, they unlocked scalable distribution and revenue efficiency that traditional tactics rarely achieve.

Watch doola CEO Arjun Mahadevan reveal the exact partnership framework that transformed their struggling affiliate program into a major revenue driver. In this candid breakdown, Arjun shares why their $100 commission structure was failing, the radical 50% uncapped model that changed everything, and the relationship-building tactics that turned 2,000+ partners into a defensible growth engine.

 

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  • 2,000+ Partner Network

    How they built and manage thousands of partners with a clear onboarding funnel and systematic approach.

  • The 50% Revenue Share Model

    Why flat fees failed and how uncapped commissions created partners earning five to six figures.

  • Defensive Moat Strategy

    How partner exclusivity and deep relationships create barriers competitors can't penetrate.

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Turn Partnerships Into Your Competitive Advantage

Most founders treat partnerships as an afterthought that might bring in some referrals. Arjun's approach proves partnerships can become a core growth driver when you understand what actually motivates partners.

In this raw, unfiltered conversation, you'll see the actual commission structures, outreach templates, and relationship strategies that built a partnership program generating real revenue. Whether you're launching your first program or fixing one that isn't working, this video shows how to make partners genuinely invested in growing your business alongside theirs.

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The Partnership Funnel That Built doola: From Zero to 2,000+ Partners