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Free Buyer
Persona Templates

Free Resource

Easily organize your audience segments and make your marketing stronger

Use this guide to research and create buyer personas for your company.

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these buyer personas from scratch?

Our free, customizable buyer persona templates will let you easily organize your research to create your very own buyer personas. If you market with buyer personas, you are marketing smarter. And it's so simple that you can start today!

With these templates, you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company.


Frequently Asked Questions (FAQs)

  • Persona templates give you a set or requirements to fill in so you can better understand your customers. A customer persona or user persona is a profile of your ideal buyer or user. It will include demographic information about the type of person, plus information on their background, attitudes, beliefs, desires, and needs.
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  • A persona template should include the following sections: name, age, interests, economic position, location, personal background, family or employment position, and attitudes or desires.

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  • Creating a persona template: collect demographic information, background and social information, motivations, desires, attitudes, beliefs, and personality characteristics.

  • A buyer persona template is a set of specific information about your target buyers. It will include demographics as well as social, emotional, aspirational, and motivational qualities of the target buyer.

  • You can research buyer personas by conducting interviews, doing surveys, reading market research, ask the sales team, locate customers on social media, or search the internet.

Get Your Buyer Persona Templates and Guide