If you've worked in the marketing field for a couple years, it should come as no surprise that modern marketers are expected to wear a lot of different hats. And while experience with Photoshop isn't a requirement for all marketing jobs, getting to know the software will allow you to enhance and reimagine what it means to create content on behalf of your business.
You see, Photoshop's powerful features and tools open the door for creativity and empower you to develop consistent, high-quality visual content that can be used to support a number of different business needs -- from blog graphics, to social media images, to perfectly-filtered photos for your Instagram account.
Trouble is, while recent versions of Photoshop have aimed to make the software more approachable for designers and non-designers alike, there's still a learning curve for those lacking experience with Adobe tools. That's why we created this marketer's guide -- designed to serve as a gentle introduction to an incredibly robust tool.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!