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Scaling Your Virtual and Hybrid Events Strategy

Free Guide

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Lately and HubSpot came together to give you an actionable guide around creating events in a digital world—from virtual to hybrid, here's how you can scale your company's event strategy.

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Download Now for Free

This in-depth guide includes:

  • Why events are important for marketers
  • Best practices for going digital 
  • Combining virtual and in-person strategies
  • Ways to make your events more inclusive
  • Strategies to launch, manage, and measure the success of your events
  • How to build a "postmo marketing" strategy that makes use of event content well after the event ends
  • And more!

Learn how to create a scaleable virtual and hybrid event strategy for your business.

Event marketing is fundamental to any long-term growth strategy. A well-planned event offers an opportunity to increase brand awareness, showcase your product, and, most importantly, connect face-to-face with current or prospective customers. This networking piece is critical to business growth, as satisfied event attendees can easily convert into prospects, customers, or promoters.

Originally seen as a supplement to in-person events, businesses now regard online options as key components to growth. This means that every marketer will need to know how to plan a successful virtual event. When in-person events are impossible or impractical, virtual ones offer an unmatched opportunity for connection and inclusion.

In this guide, we take it one step further in looking to the future toward hybrid events. You'll learn how to set up successful virtual or hybrid events, measure their success, ensure inclusivity, and scale events for the future. Jump in and get your event strategy up and running!

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Best-in-class companies use these actionable tips to improve and scale their event strategies.
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