Marketing Against the Grain's Podcast Guest Briefing Template

Guest Prep Made Easy

Collect talking points, guest bios, and key achievements before you record, so every conversation starts strong.
Co-Marketing Commitment

Guest channels, handles, and team contacts captured upfront so promotion is coordinated before the episode drops.
Eliminate Pre-Recording Chaos

One document handles platform access, mic setup, and audio best practices.

Turn Every Podcast Guest Into an
Audience-Building Opportunity

The fastest-growing podcasts aren't just booking great guests, they're treating them as co-marketing partners. That requires aligning on promotion before you hit record, getting guests to commit to sharing with their own audience, and building a repeatable system that compounds over time. This template is where that starts.

Built by HubSpot's Media Partnerships team, use this template to standardize everything that happens before you hit record — from guest coordination and recording setup to a structured co-marketing section that turns every appearance into an audience-building opportunity.

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Podcast GuestBriefing Template

Guest Prep Made Easy

Turn Every Podcast Guest Into an Audience-Building Opportunity

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Podcast Guest Briefing Template

Podcast Guest
Briefing Template

Turn Every Podcast Guest Into an
Audience-Building Opportunity