Do you need to get your startup and products in front of more customers?
The first step is branding to differentiate yourself. Without a brand, how would customers know who you are and what you do? Taking the time to figure this out is crucial -- it will influence everything, from your website to your marketing, to how you present yourself to media and customers.
To get that initial traction, when you've started your company, launched a product, or want to share thought-leadership content with a wide audience, you'll need to learn how to do PR (press relations). Creating a PR strategy will help you connect with the media and influencers that are important to amplify your message.
Startups as well as HubSpot for Startups partners, such as TechStars, MassChallenge, and Sequoia, often come to us for resources on how to execute a clear branding and PR strategy without using an expensive agency. This free kit contains all the best templates and guides we recommend to get started.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!