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The Ultimate Product Marketing
Go-to-Market Kit
[Free Templates]

Free Kit


Free planning and communication templates from HubSpot to ensure that your whole team is aligned for your next product launch.

Are you ready to take your new product or feature to market?

Taking a brand new product to market is scary. With dozens of moving parts, stakeholders, and promotional channels, confusion and misalignment can easily get in the way of a successful launch. Yet you know you need strong momentum on launch day in order to get your new product or feature in front of as large an audience as possible.

That's why HubSpot put together a kit of essential templates, available in Microsoft Office and Google Drive formats, to help you organize your efforts and rally your team around your timeline and messaging. No more crossed wires on expectations -- you'll have transparency into the status of others' work and any obstacles getting in their way.

Inside, you'll find templates to make it clear exactly who's responsible for which launch assets and internal enablement templates to ensure everyone is aligned on product messaging. You'll also get our popular Sales Plan Template, helping you to accelerate product sales. These free resources will set you up for your biggest launch yet.

Frequently Asked Questions (FAQs)

  • A go-to-market strategy is a plan for the development and launch of a product. It includes what your company will do to market, sell, distribute, price and promote its products or services.

  • A go-to-market strategy outlines who your product or service targets and how you will do that. Whether you're expanding business offerings or entering a new market, how you sell is how you'll win. A GTM strategy includes of product positioning, pricing, differentiation, and distribution strategy.
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  • There are four essential ingredients in a successful GTM plan:
    • Product-market fit - A product or service launch plan
    • Target audience - A sales plan
    • Execution - An internal communications plan
    • Distribution - Product launch campaign plan
  • A marketing kit is a collection of tools and resources that sells your products or service. Example marketing tools and resources include a product launch plan, sales plan template, or email templates.
Is your whole team rallied around your launch timeline and messaging?

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