Taking a brand new product to market is scary. With dozens of moving parts, stakeholders, and promotional channels, confusion and misalignment can easily get in the way of a successful launch. Yet you know you need strong momentum on launch day in order to get your new product or feature in front of as large an audience as possible.
That's why we've put together a kit of essential templates, available in Microsoft Office and Google Drive formats, to help you organize your efforts and rally your team around your timeline and messaging. No more crossed wires on expectations -- you'll have transparency into the status of others' work and any obstacles getting in their way.
Inside, you'll find templates to make it clear exactly who's responsible for which launch assets and internal enablement templates to ensure everyone is aligned on product messaging. You'll also get our popular Sales Plan Template, helping you to accelerate product sales. These free resources will set you up for your biggest launch yet.
A go-to-market strategy is a plan for the development and launch of a product. It includes what your company will do to market, sell, distribute, price and promote its products or services.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!