Prospecting and Objection Handling: Templates and Best Practices for Sales Success

Free Guide and Templates

Prospecting and Objecting Handling Guide from HubSpot, Calendly, and Gong

An easy-to-use guide full of templates, best practices, and strategies for salespeople and managers looking to close deals.

This in-depth guide includes:

Data-backed behaviors top sellers use to combat pushback
How to write effective meeting invitations (and a template to get started)
The etiquette of sharing meeting scheduling links
A three-step objection handling framework (with examples)
The five most common sales objections and scripts for how to address them

Everything a salesperson needs to schedule meetings with prospects and address their concerns.

Scheduling meetings with potential customers and handling any objections they bring are core parts of a salesperson's everyday life. Whether it's timing, perceived needs, or budget concerns, prospects can always find a reason to push back on what you're offering. The good news? Sellers who successfully defend their product against buyers' objections can have a close rate as high as 64%.

Landing a meeting with your ideal customer and handling pushback can make or break your sale. Your ability to overcome objections and brush-offs calmly, cooly, and with the right data-rich stories, will differentiate you in these times of virtual selling.

We worked with Calendly and Gong to teach you and give you resources around getting meetings on your calendar and redefining objections as opportunities. Use these best practices and templates to get your close rate up and to the right!

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Prospecting and Objection Handling: Templates and Best Practices for Sales Success

An easy-to-use guide full of templates, best practices, and strategies for salespeople and managers looking to close deals.

This in-depth guide includes:

Everything a salesperson needs to schedule meetings with prospects and address their concerns.

Why do I need to fill out the information requested?

Is this really free?

Best-in-class companies use these actionable tips to drive their sales close rates up to 64%.