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Prospecting and Objection Handling: Templates and Best Practices for Sales Success

Free Guide and Templates


Gong, Mixmax, and HubSpot came together to give you an easy-to-use resource guide full of templates, best practices, and strategies for sales people and managers.

Everything a salesperson needs to succeed in objection handling, in a handy bundle of templates and guides.

Dealing with objections is a core part of a salesperson's every day life. Whether it's timing (hello, COVID-19!), perceived needs, or budget concerns, prospects can always find a reason to push back on what you're offering. The good news? Sellers who successfully defend their product against buyers' objections can have a close rate as high as 64%. How you behave when a prospect pushes back can make or break your sale. Your ability to overcome objections and brush-offs calmly, cooly, and with the right data-rich stories, will differentiate you in these times of virtual selling.

We worked with Gong and Mixmax, two sales focused companies that are experts in their fields, to teach you and give you resources around why prospects push back, how you can redefine objections as opportunities, phone behaviors that get results, and specific scripts and best practices for objection handling. Use these templates to get your close rate up and to the right!

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Best-in-class companies use these actionable tips to drive their sales close rates up to 64%.

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