Creator-Led Webinar Series

Rank in the Age of AI: A 3-Part Series with Ross Simmonds

Three 30-minute sessions. One practical playbook for getting your brand into AI-generated answers — built inside HubSpot.

Answer Engine Optimization (AEO) is how marketers get their brand cited by AI tools like ChatGPT, Claude, and Perplexity. This 3-part series with B2B content strategist Ross Simmonds shows growing marketing teams how to diagnose, build, and measure AEO using HubSpot's Marketing Hub.

When buyers ask AI, does your business come up?

Be the answer

Most SMB and mid-market marketing teams know AEO matters, but 80% haven't started yet (Acquia, 2026).

This series with Ross Simmonds closes that gap in three 30-minute sessions that diagnose your AEO visibility, build content AI engines actually cite, and measure what's working.

hubspot AEO prod img

What you'll walk away with

A better understanding of whether your brand has an AEO visibility problem — and what's causing it
The exact content structure AI answer engines reward, and how to apply it inside HubSpot
A repeatable framework for tracking AI citations, measuring brand mentions, and improving over time
Tools and practical examples you can use in HubSpot within 24 hours

Meet your speakers

Explore the full series

Step 1-Nov-12-2025-05-52-15-5928-PM

August 11th @ 1pm ET

Foundations: What MH + AEO Actually Mean for SMB Growth

What AEO actually is, where your brand stands today, and how to run your first visibility audit inside HubSpot.

Step 2-Oct-22-2025-02-39-04-5307-AM

August 18th @ 1pm ET

Execution: How to Build AEO-Ready Content

How to read your AEO dashboard, track brand mentions across LLMs, and improve your AI visibility over time.

Step 3-Nov-12-2025-05-53-38-0163-PM

August 25th @ 1pm ET

Optimization & Scale: How to Measure and Win More AI Visibility

How to structure content that AI engines cite, built live using HubSpot Content Agent with a real SMB before/after example.

Why should you join?

Your brand isn't showing up in AI Answers

Your buyers are already using ChatGPT, Perplexity, and Google AI Overviews to find solutions — and if your brand isn't being cited, someone else's is. Organic search traffic is declining as AI-generated answers replace the blue links your content was built to rank in.

The brands winning AI visibility right now aren't bigger or better resourced. They've just structured their content in a way AI engines can extract and cite. This series shows you exactly how to do that.
You know AEO matters. You just don't know where to start.

Only 20% of marketing professionals have started implementing AEO, despite 70% believing it will significantly impact their digital strategy within the next 1–3 years (Acquia / Researchscape, 2025). The gap isn't urgency. It's a clear, platform-native path from diagnosis to execution.
You need results you can actually measure and defend

Knowing AEO is working is just as important as doing it. Marketing teams especially are under pressure to tie every investment to pipeline — and "we're optimizing for AI search" doesn't cut it without data behind it.

Our sessions will share how to read HubSpot's AEO dashboard, track brand mentions across LLMs, and build a measurement framework your team and leadership can act on.

Let our customers do the talking

In a matter of weeks, we drove roughly 8,000 new website visitors and lifted our Brand Visibility Score by two percentage points with HubSpot AEO, all during one of our slowest months of the year. That visibility boost is already feeding our retargeting and conversion pipeline.

Emily Davidson

Director of Marketing

Sandler
With HubSpot's AEO tools, Docebo gained clear visibility into how their brand shows up across AI search experiences and took action to improve it. As a result, they're now leading their category in LLM visibility, with nearly 15% of their leads coming from AI sources — and growing

Valeriia Frolova

Senior Data Scientist (SEO & AI)

Docebo
Using HubSpot's AEO playbook, shifted from keyword-driven tactics to content rooted in real customer feedback. That change is paying off, with close to 20% of their leads now coming from AI sources — and converting at higher rates than traditional channels.

Patrick O'Keefe

VP Customer Experience

Anedot

Frequently Asked Questions

SEO helps your content rank in search engine results. AEO helps your content get cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews when they generate answers. The goal shifts from ranking a page to becoming the source an AI quotes. Most content written for SEO isn't structured in a way AI engines can extract — which is the gap this series addresses.

Absolutely! Ross Simmonds is a B2B marketing strategist, entrepreneur, author, and founder of Foundation Marketing — a content marketing agency helping brands drive growth through content distribution, SEO, and demand generation. His work has been featured by HubSpot, Shopify, Semrush, Salesforce, and LinkedIn, and he's widely recognized as one of the leading voices in modern content marketing.