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How to Retain Customers Using User-Generated Content

Get Started With the Guide for Ecommerce Marketers.

Amplify your retention and acquisition strategies with the power of user-generated content.

  • What if you could have your customers sell your products for you? It’s possible through user-generated content (UGC).

    UGC is the thread that ties your retention and acquisition strategies together. Returning customers make up approximately 33% of your revenue, and you can use them to influence the remaining 77%.

  • The first step is to build a robust retention strategy for your ecommerce business. By building lasting relationships with your customers, you not only retain them, but can leverage their networks to amplify your acquisition strategy.

    Engage with past buyers through user-generated content like reviews, customer Q&As, and customer photos, to lay the foundation for the relationship and provide valuable social proof and content for your acquisition strategy.

  • With this guide, learn how UGC is critical for retention, how you can leverage word of mouth marketing, and how to build a community of loyal brand advocates, combined with real-world examples of UGC.

    You'll be ready to develop your own retention-focused UGC strategy in no time.

With this guide, you'll learn:

  • The “rules" of retention
  • Why word of mouth matters
  • How to leverage word of mouth marketing
  • How to deal with negative reviews
  • The right (and wrong) ways to ask for a review
  • Best practices for building a base of brand advocates

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