Sales Enablement Workbook

Free Download

sales-enablement-workbook

An Introduction to Sales Enablement Strategy

Download Now for Free
Download Now for Free

By completing this workbook, you will:

  • Do an audit of your current sales enablement function and processes
  • Align your sales and marketing teams around a unified revenue goal
  • Set up simple service level agreements between marketing and sales teams
  • Maintain alignment with Smarketing Meetings
  • Use content and technology to empower your sales team
  • Support customer retention goals at the top of the marketing funnel

More about this offer

Welcome to the sales enablement strategy guide. My name is Kyle Jepson, and I’m the sales enablement instructor at HubSpot Academy.

To start, what is sales enablement?

Sales enablement is the processes, content, and technology that empowers sales teams to sell more efficiently at a higher velocity. To implement a sales enablement strategy at your company, your marketing and sales organizations are going to have to work closely together. The exercises in this section will help you evaluate the current state of your organization so you can know where you should focus your efforts first.

With any large initiative, you need both a guiding vision and actionable goals.

What You’ll Learn in This Workbook

The activities and readings in this workbook will give you an introduction to sales enablement, and simple ways to align your teams around a unified revenue goal. You'll learn how to develop a lead qualification framework, how to hold teams accountable with Service Level Agreements, and how to use content and technology to empower your sales team.

Frequently Asked Questions (FAQs)

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Get started with your free sales enablement workbook:
Download Now!