HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.


Free Sales Metrics Calculator

Use this Excel template to calculate average deal size, win-loss rate, churn rate, and more.

Sales is more metric-driven than ever.

  • Salespeople and sales leaders need to know a slew of metrics off the top of their heads, like average deal size, customer acquisition cost, win-loss rate, loss by reason, churn rates, and more. 

  • It can be difficult to calculate, track, record, and document these metrics, which is why we've created an interactive Excel spreadsheet to help you get to the bottom of your metrics.

  • Download this template today to start calculating and recording these imperative sales metrics. They'll be useful in developing sales strategies and price points and improving customer retention tactics. 

What you can calculate with this sales metrics calculator:

  • Average Deal Size
  • Win-Loss Rate
  • Revenue by Product
  • Employee Turnover Rate
  • Cost of Goods Sold
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • CAC-to-CLV
  • Customer Retention Rate
  • Revenue Churn

Frequently Asked Questions

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download your calculator now