HubSpot CRM is the only free sales software that makes it seamless to manage prospects and pipeline with minimal manual data entry.


101 Sales Qualification Questions

101 Questions to Ask Contacts When Qualifying, Closing, Negotiating, and Upselling.

Question everything in today's world of sales qualification.

  • Every great sale starts by answering questions – and these questions are essential for qualifying contacts throughout every step of the buyer’s journey to see who would and would not be a fitting customer for your business.

  • From the basics of name and location, to qualifying questions inspired by the BANT framework, to questions about closing and upselling, here are 101 questions for you to ask in the sales process to continuously qualify a prospect as rife for a sale.

Sales Qualification Questions for Every Stage of the Buyer's Journey

  • Awareness Questions
  • Budget Questions
  • Need Questions
  • Timeline Questions
  • Business Impact Questions
  • Competitor Questions
  • Closing Questions
  • Upselling Questions
  • Questions to Ask Yourself
  • And More!

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download your guide now