Annual Report

The 2025 Sales
Trends Report

The economy's uncertain. Buyers are harder to reach. Your old playbook stopped working. Yet 91% of sales teams are maintaining or growing win rates. This report by HubSpot and The Science of Scaling gives you the step-by-step action plan to adapt, grow, and connect in a shifting business landscape.

The Playbook That Actually Works in 2025

Sales has fundamentally changed. AI adoption separates winners from losers. Social selling crushes email 2-to-1. And the teams that adapt fastest are thriving while others panic about the market turbulence. This report delivers the exact strategies, perspectives, and tactics that will define your 2025 sales success.

AI Adoption

The Divide Between AI Users and Holdouts

The AI revolution isn't coming—it's already here. The vast majority of sales teams use AI daily, while the holdouts are falling behind on every metric. Top performers use AI to eliminate grunt work, personalize at scale, and close deals faster.

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Social Selling

Social Media Is Your Highest-Converting Channel

The data doesn't lie: Social media now delivers 42% response rates—nearly double email's 26%. Plus, 35% of reps say their highest-quality leads come from social channels.

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Economic Adaptability

While Others Panic, Winners Double Down

Everyone's wringing their hands about recession, inflation, and uncertainty. Meanwhile, 91% of sales teams maintained or increased win rates. 68% report better lead quality. And only 3% plan to shrink their teams. The difference? Adaptable teams don't retreat—they evolve.

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Become a Top Performer
with The Science of Scaling

The 2025 Sales Trends isn’t just a collection of statistics–it’s your guide to what’s actually working in the field. Read real perspectives from experts like Stage 2 Capital’s Co-Founder Mark Roberge, see simple takeaways of what matters most, and get an interactive playbook to start implementing the tactics immediately. From what makes up an AI-powered sales team to why the best sales reps have their marketing hats on, learn how to put these trends to work so you can start closing more deals.