Sales has evolved over the past several years. All industries have seen a shift from in-person selling and networking to virtual and hybrid strategies. Automation and technology have redefined sales efficiency, and new sales intelligence apps join the marketplace weekly. During a time of economic uncertainty, efficiency is top of mind for sales leaders, who are experiencing budget cuts and tighter margins.
HubSpot partnered with Aircall to survey 1,000+ global sales professionals around the world to learn what sales channels and strategies are working, how sales teams can hit their targets in 2023, where to find qualified leads, and more.
The data revealed that the buyer’s journey continues to grow and change, and top sellers have adapted to meet new (higher) customer expectations.
In this report, we’ll review high-level trends in B2B and B2C sales, provide executive insights from leaders at top companies, and cover the strategies and tools that sales leaders can use in 2023 to reach their goals.