WEBINAR DETAILS:
Date: October 28, 2015
Time: 2:00pm EST
Duration: 45 minutes
Join HubSpot's Director of Content, Corey Eridon and the CEO of Acrolinx, Dr. Andrew Bredenkamp for a discussion moderated by HubSpot's VP of Marketing & Localization on strategies for scaling your content production and reach without eroding your brand.
As you increase the amount of blog post, articles, eBooks and white papers it becomes difficult to ensure your authors are delivering a consistent voice and staying on-brand. Managing consistency, while allowing your writers a level of autonomy, is especially difficult for companies with multiple content contributors or conducting business overseas. These two experts will cover best practices for building a content engine that can easily add new authors and produce content that resonates with a global audience.
In this live Q&A you will learn:
Meet the PRESENTERS:
Corey Wainwright is Managing Editor at HubSpot. Corey oversees HubSpot's sales, marketing, and agencies blogs. With expertise in content optimization, Corey has grown HubSpot's blogs to be some of the most well-regarded in the industry.
Founder & CEO of Acrolinx. Andrew has over 20 years of experience in multilingual content development. Before starting Acrolinx, Andrew was Head of the Technology Transfer Centre at the German Research Center for Artificial Intelligence Language Technology Lab.
Nataly Kelly is the VP, Marketing (Localization), at HubSpot. Nataly has been published in Forbes, New York Times, Huffington Post, and co-authored a book. She has won numerous awards including Marketing Executive of the Year, Two Stevie Awards for Women in Business, and Direct Marketing New's 40 under 40.