How to Scale Sales Operations for Customer-Centered Growth

Scaling Your Business

HubSpot and AWS have come together to bring you a best practices guide for scaling your sales ops with your customers in mind. Inside, you'll find tested tips for auditing your current processes, building new workflows, and step-by-step instructions for automation that will save your sales teams valuable time. 

Scale Your Sales Ops With Customer Experience In Mind

How to Scale Sales Operations for Customer-Centered Growth

Instead of designing your sales operations around telling customers that they need you and your product in their lives, modern sales operations are all about asking customers how you can best support them. This shift in sales operations is simply the natural progression of the customer experience. Because sales operations are a reflection of customer needs and expectations, as the modern customer continues to evolve, organizations must evolve alongside them to remain relevant.

By creating efficient sales operations systems that are modern, progressive, and center the customer experience you will be giving your company the infrastructure it needs to move faster and grow better— with your invaluable customers at the center of it all.

In this guide, you'll find tried and true best practices for scaling your sales operation with an eye to the customer experience through audits, automation, tools, and training. Let's go!


  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Thousands of businesses use HubSpot best practices to scale their sales strategies.