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Scaling Your Event Strategy: The Ultimate Guide to Virtual and Hybrid Events

Free Guide

Hopin and HubSpot came together to give you an actionable guide around creating events in a digital world—from virtual to hybrid, here's how you can scale your company's event strategy.

Learn how to create a scaleable hybrid event strategy from the experts at Hopin.

As in-person events were put on hold over the past year, online events became necessary for maintaining sales pipelines, fostering networking and knowledge-sharing, and supporting customer engagement. Marketers all over the world capitalized on the opportunity, turning traditional webinars and livestreams into full- scale virtual events

Originally seen as a supplement to in-person events, businesses now regard online options as key components to growth. This means that every marketer will need to know how to plan a successful virtual event. When in-person events are impossible or impractical, virtual ones offer an unmatched opportunity for connection
and inclusion.

In this guide, we take it one step further in looking to the future toward hybrid events. You'll learn how to set up a successful hybrid event, measuring that success, ensuring inclusivity, and a process for scaling. Jump in and get your event strategy up and running!

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Best-in-class companies use these actionable tips to improve and scale their event strategies.