DURATION: 60min, including Q&A

PRESENTER: Dan Zarrella, Social Media Marketing Scientist 

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Dan Zarrella, author of Zarrella's Hierarchy of Contagiousness and The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.


Marketing professionals looking to optimize their Facebook presence for business results. No technical experience required.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones.

For questions about the webinar please check our Frequently Asked Questions.

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Interaction on Facebook is a science. In this webinar, HubSpot's social media scientist, Dan Zarrella, discusses the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook.

In 2010, The Science of Facebook Marketing gathered nearly 15,000 registrants, all eager to start optimizing their presence on Facebook for better business results.

View the on-demand webinar now!

This webinar will cover:

  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The latest data on producing and posting engaging content on your Facebook page
  • Scientifically proven ways to get your content shared on Facebook

View the On-Demand Webinar