A HubSpot for Startups Masterclass

The Science of Scaling: Using Data to Decide When—and How Fast—to Scale Revenue

Are You Ready to Scale Sales? How Fast? These two questions are mission-critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel—or let irrelevant signals like a recent fundraise or comparisons to past unicorns— to drive our decisions. In this session, Mark Roberge, Co-Founder and Managing Director of Stage 2 Capital reveals the 5 most common reasons revenue acceleration fails.

February 24 @ 1pm ET | 10am PT

🎁 Exclusive Gift for Attendees: Select attendees will be entered into a book giveaway for a chance to receive Mark’s latest book, The Science of Scaling.

About the Session

Join Mark Roberge, HubSpot for Startups, and The Science of Scaling for a look at the 5 most common reasons revenue acceleration fails.

What you'll learn:

In this session, Mark Roberge, Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital, will break down:

How to determine if your business is truly ready to scale revenue
How fast to scale based on real performance signals
The five most common reasons revenue acceleration efforts fail
How to avoid costly missteps that stall growth or burn runway

Drawing on insights from hundreds of startups over the past 25 years, this framework gives you a clear operating manual for scaling with confidence. Whether you're a sales rep executing daily outreach, a sales leader building scalable systems, or a founder accountable for revenue —you'll walk away with an AI outbound playbook that works at scale.

Meet the Speaker

Mark Roberge, Co-Founder & Managing Director, Stage 2 Capital

Mark Roberge is a Co-Founder at Stage 2 Capital, the first venture fund supported by over 1,000 top sales and marketing executives. Stage 2 has invested in more than 100 startups, helping founders with proven revenue growth strategies and experienced go-to-market leaders to accelerate their growth. He has also been a member of the teaching faculty at Harvard Business School for over a decade, designing and leading courses on sales, marketing, and entrepreneurship, mentoring thousands of student entrepreneurs, and engaging deeply with the challenges of early-stage growth. Before these roles, Mark was the fourth employee and founding CRO at HubSpot, where he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide.

Mark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is the author of the bestselling books The Sales Acceleration Formula and The Science of Scaling, which distill decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth. Mark has been featured in popular publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, and Harvard Business Review, delivered keynotes at major conferences including South by Southwest, SaaStr, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard.