Start growing organic traffic to your blog using this step-by-step Search Insights Report.
Discover a free template that makes it easy for you to identify content gaps, find content competitors, do keyword research, and then create a report that will empower your team to exponentially increase organic traffic to your blog.
Generally speaking insight reports identify strategic business gaps owned by your competitors that aren't being addressed in your company through research, and empowers your team with tactics to compete. For example, a search insights report identifies web content gaps between your web properties and your content competitors through keyword research.
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Before you start writing an insights report, you'll need to perform data collection and analysis. For example, HubSpot's Search Insights Report Template starts with keyword research, competitive analysis, and content planning.
Business insights always come from problems and data. While you might be tempted to identify a problem first before you look at the data, it's best to structure your data collection to inform you of a business problem to remove personal bias. This way when business insights, like a search insights report, is able to highlight your true content competitors, and not industry competitors who may not be competing with you online.