Search Insights Report Template

Generally speaking  insight reports identify strategic business gaps owned by your competitors that aren't being addressed in your company through research, and empowers your team with tactics to compete. For example, a search insights report identifies web content gaps between your web properties and your content competitors through keyword research.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Before you start writing an insights report, you'll need to perform data collection and analysis. For example, HubSpot's Search Insights Report Template starts with keyword research, competitive analysis, and content planning.

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Business insights always come from problems and data. While you might be tempted to identify a problem first before you look at the data, it's best to structure your data collection to inform you of a business problem to remove personal bias. This way when business insights, like a search insights report, is able to highlight your true content competitors, and not industry competitors who may not be competing with you online.