Solutions Partner Closing Kit

Use the sales kit to target marketers and customize your pitch based on their primary blocker: Personalization (fixing generic outreach) or Speed (eliminating manual data tasks). Access the exact diagnostic questions and pain points needed to frame Marketing Hub and Data Hub as the solution to their disconnected tech stack.

Use this sales kit to assess client readiness via the AI Maturity Model and map legacy pain points to HubSpot's Customer, Prospecting, and Data Agents. By utilizing industry-specific discovery questions you'll help your clients transition from basic experimentation to the "Building Momentum" stage, scaling AI from a personal productivity tool to a team-wide business solution.

Ensure you stay ahead of the competition with our new competitive battlecards. These guides provide the head-to-head insights you need to simplify complex comparisons, highlight the "best-fit" features for your customers and close the deal with confidence. Log in to the Solutions Partner Portal and navigate to the Competitor Access Folder.

Discover how to turn resistance into opportunity by handling objections calmly and effectively. Access this sales playbook to gain strategies that build trust, language that opens up conversations, and specific tactics for managing budget, timing, and pushback without losing momentum.

Apply the 3 E's framework during your customer meetings, to Expose and Explore your customer's hidden anxieties to ensure they feel understood rather than pressured.

When prospects go dark, "just checking in" fails. Use the proven "Ghosted" email templates to trigger an immediate response and revive the deal.

Learn how to prevent deals from stalling by connecting directly to executive priorities and creating urgency. This playbook shows you how to ask the right questions and transition from discovery into meaningful deal progression with confidence.

Share HubSpot product demos directly with customers for self-serve exploration, or use the included click-flows and talk tracks to help you deliver seamless demos.

Guide your customers through the HubSpot Way of Selling Point of View to show how HubSpot solutions solve the challenges of adoption (easy to use), speed (faster to implement and see ROI), and visibility (unified data).

Position HubSpot for Marketers (HSFM), the AI-powered Marketing Hub and Content Hub solution to help clients drive revenue, lower costs, and scale easily. HSFM is built on a SmartCRM and achieves rapid results, including a 3x increase in inbound leads for Marketing Hub customers.

Use this customer-validated Sales Hub Slide Library to position Sales Hub's core message, capabilities, and use cases. Leverage the front-end pitch for a standalone overview, and pull in features, customer quotes, and additional visuals.

Use this Commerce Hub Pitch Deck to quickly position the product and close deals faster. Highlight Commerce Hub's ability to drive Speed, visibility, and control by offering AI-powered CPQ, automated billing/payments, and quote tracking, all unified on the HubSpot Smart CRM.

Help your customers transform their service team into a revenue driver by implementing HubSpot's AI-first Service Hub. Use the pitch deck to highlight how AI-powered features deliver up to 13x faster ticket resolution, drive proactive retention (83% of users experience increased retention), and provide 360-degree clarity through a unified CRM.

Pitch HubSpot's Data Hub to solve messy, costly data and accelerate GTM. Empower clients to unify their customer data using two core use cases: Combine Data and Enhance Data via the no-code Data Studio and Data Quality Beta. This provides AI-ready records, turning data from a liability into a competitive advantage.