Solutions Partner Closing Kit

We’ve curated HubSpot’s highest-converting resources into a single, power-packed toolkit. Access everything you need to handle objections, beat competitors, and close your biggest wins yet! 

Sales Deal_Illustrations_Color_LightBG-3

Closing

HS_Pictograms_Closing_Deals

John Barrows: Closing Without Being Sleazy

Master the art of the close without feeling pushy. This playbook covers three types of closes, when to use them, and how to shorten sales cycles in a way that respects your buyer’s process while helping you ask for business with confidence.
HS_Pictograms_Wallet-PNG

HubSpot ROI Calculator Widget

Follow the guide to embed our ROI Calculator on your website to capture high-intent leads who are evaluating costs. Empower customers to calculate their own savings and move them to close.
HS_Pictograms_Investment_800px

TCO Discovery Question Guide

This guide equips you with the discovery questions you need to unveil hidden costs and accurately assess the true total cost of ownership with your customers.
HS_Pictograms_Sales Strat_800px (1)

HubSpot TCO Calculator

Help customers calculate the total cost of ownership (TCO) of their HubSpot software and uncover potential cost savings.
HS_Pictograms_ROI_800px

HubSpot 2025 ROI Report

Share this report with your customers on how HubSpot customers generate 3x more leads, close 94% more deals, and save over $100k in operational costs within the first two years.

Upselling and Cross-Selling

Marketing_Illustrations_Color_LightBG 1-1

Marketing Hub and Data Hub Sales Kit

Use the sales kit to target marketers and customize your pitch based on their primary blocker: Personalization (fixing generic outreach) or Speed (eliminating manual data tasks). Access the exact diagnostic questions and pain points needed to frame Marketing Hub and Data Hub as the solution to their disconnected tech stack.
Automation_Illustrations_Color_LightBG (1)

Agents and Credits Sales Kit

Use this sales kit to assess client readiness via the AI Maturity Model and map legacy pain points to HubSpot's Customer, Prospecting, and Data Agents. By utilizing industry-specific discovery questions you'll help your clients transition from basic experimentation to the "Building Momentum" stage, scaling AI from a personal productivity tool to a team-wide business solution.

Objection Handling

HS_Pictograms_Strategy_500px-1

20+ New Competitor Battlecards

Ensure you stay ahead of the competition with our new competitive battlecards. These guides provide the head-to-head insights you need to simplify complex comparisons, highlight the "best-fit" features for your customers and close the deal with confidence. Log in to the Solutions Partner Portal and navigate to the Competitor Access Folder.
HS_Pictograms_Live Chat_500px-3

John Barrows: Handle Objections Like a Pro

Discover how to turn resistance into opportunity by handling objections calmly and effectively. Access this sales playbook to gain strategies that build trust, language that opens up conversations, and specific tactics for managing budget, timing, and pushback without losing momentum.
HS_Pictograms_Goals_500px-1

The HubSpot Way of Selling: The 3 E’s Framework

Apply the 3 E's framework during your customer meetings, to Expose and Explore your customer's hidden anxieties to ensure they feel understood rather than pressured.

Re-engaging

HS_Pictograms_Email_500px-1

The HubSpot Way of Selling: "Ghosted" Templates

When prospects go dark, "just checking in" fails. Use the proven "Ghosted" email templates to trigger an immediate response and revive the deal.
Virtual_Connection_Linear_llustrations_Characters-Dec-09-2025-12-53-38-4264-PM

John Barrows: Create Urgency with Executive Alignment

Learn how to prevent deals from stalling by connecting directly to executive priorities and creating urgency. This playbook shows you how to ask the right questions and transition from discovery into meaningful deal progression with confidence.

Pitching

HS_Pictograms_Content Management

Clickable Demos

Share HubSpot product demos directly with customers for self-serve exploration, or use the included click-flows and talk tracks to help you deliver seamless demos.
HS_Pictograms_Conversion Rate_500px

The HubSpot Way Point of View

Guide your customers through the HubSpot Way of Selling Point of View to show how HubSpot solutions solve the challenges of adoption (easy to use), speed (faster to implement and see ROI), and visibility (unified data).
HS_Pictograms_Social_Media_800px-1

HubSpot for Marketers Pitch Deck

Position HubSpot for Marketers (HSFM), the AI-powered Marketing Hub and Content Hub solution to help clients drive revenue, lower costs, and scale easily. HSFM is built on a SmartCRM and achieves rapid results, including a 3x increase in inbound leads for Marketing Hub customers.
Web Hosting_Linear_llustrations_Characters-2

Sales Hub Pitch Deck

Use this customer-validated Sales Hub Slide Library to position Sales Hub's core message, capabilities, and use cases. Leverage the front-end pitch for a standalone overview, and pull in features, customer quotes, and additional visuals.
HS_Pictograms_Digital_Wallet

Commerce Hub Pitch Deck

Use this Commerce Hub Pitch Deck to quickly position the product and close deals faster. Highlight Commerce Hub's ability to drive Speed, visibility, and control by offering AI-powered CPQ, automated billing/payments, and quote tracking, all unified on the HubSpot Smart CRM.
HS_Pictograms_Team Connection_500px

Service Hub Pitch Deck

Help your customers transform their service team into a revenue driver by implementing HubSpot's AI-first Service Hub. Use the pitch deck to highlight how AI-powered features deliver up to 13x faster ticket resolution, drive proactive retention (83% of users experience increased retention), and provide 360-degree clarity through a unified CRM.
Metrics_Linear_llustrations_Environmental-2

Data Hub Pitch Deck

Pitch HubSpot's Data Hub to solve messy, costly data and accelerate GTM. Empower clients to unify their customer data using two core use cases: Combine Data and Enhance Data via the no-code Data Studio and Data Quality Beta. This provides AI-ready records, turning data from a liability into a competitive advantage.