To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google, like the BERT update in October aimed at helping the search engine better interpret natural language searches. Or the site diversity update in June, which focused on reducing duplicate organic listings on SERPs for the same site.
As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic traffic. Sound like a lot of work? Maintaining an effective SEO strategy does require a close eye and a commitment to quality.
And because SEO has changed so much, many marketers aren’t sure what’s outdated, what’s important, and what will actually move the needle. Luckily, this guide is going to point out all of the most common myths about how SEO works and debunk them for you, so you don't waste a single moment on things that don’t matter in 2020.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!