Like all avenues of the tech industry, SEO is ever-evolving to become more complex, intuitive, and influential for businesses and their consumers. Whether your business is a large-scale enterprise powerhouse, or an independent operation run by a talented team of one, investing in SEO is essential to reaching your target audiences and scaling your business.
With the constant changes in SEO, it is indeed challenging to develop and maintain an effective SEO strategy that best suits your business. The upkeep can be demanding and there always seems to be a new problem to solve for like: What’s happening with Google’s latest update now? How will that influence my SEO strategy? Is it time for my business to start investing in voice search? How do I determine which content should or shouldn’t include video?
The questions are endless, but that’s not a bad thing.If you’re regularly asking yourself questions like the aforementioned, you’re already winning. This simply means that you’re invested and on the right track to creating the best SEO strategy for your business.
SEO will always be relevant for as long as people are searching for information that needs to be organized into a ranked list. There amount of information on the web is only going to increase over time, and being able to stand out from all that noise will remain a skill that has to be remastered as the internet evolves. To stay up-to-date on the latest SEO trends, download HubSpot's SEO Myths to Leave Behind Guide.
SEO is not a dying industry. There are many good SEO's working in businesses, consultants, and agencies, but also a few bad ones. The SEO or self-claimed digital marketers that know SEO that focus on tactics over strategies are often the ones that get penalized and declare SEO dead or not working. HubSpot's Free Guide on SEO Myths (Updated for 2021) highlights the types of bad advice you should be avoiding when looking to work on SEO.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
What terms are you trying to rank for through SEO and value will ranking for those terms bring to you? By answering those two questions you can start to find the best SEO strategy for the goal you're trying to accomplish. Just as it's unrealistic to target highly competitive search terms against websites with million dollar budgets when you haven't even created a website yet, it's unrealistic to have one SEO strategy that works for everyone, all the time.
The following Google Algorithm changes and updates are worthwhile to follow in 2021 and beyond: